A Distant Soil by Colleen Doran

February 26, 2009 at 2pm EST

Attending events is a great way to source leads and make valuable contacts, but who has time to visit them all? These days, it’s easy to enhance your efforts without leaving your chair. Robbin Block of Blockbeta Marketing will help you navigate the labyrinth of social media sites. She’ll help you understand how, when and where to use social media sites to effectively grow your business, and how to avoid wasting your time when attempting to do so.

You’ll learn:
* 9 ways social networks can help you market your business; Who’s using them: Are they your potential customers?
* How to choose the right social networks (i.e., “should I be on Facebook?”) ; Strategies for making the most of your time.
* What it takes to build a profile, plus 6 ways to get in the mix.
* The rules of engagement: what to say – or not.

If you’ve been wondering how much time you should spend on social networks, or you’ve already dipped your toe in the water but find that you aren’t sure how to make them work for your business, you should listen in.

Presenter: Robbin Block, Blockbeta Marketing, www.blockbeta.com Marketing consultant, instructor, and speaker, Robbin Block of Blockbeta Marketing, has been helping businesses of all sizes to market effectively for over 25 years. Robbin has in-depth knowledge of the Web and its strategic application to business. Her engaging and often humorous presentations provide practical tools that can be put into practice immediately. Robbin has an MBA from Boston University and a BA in Economics from the State University of New York at Albany. She’s also a SCORE counselor on marketing and the Internet, where she’s worked with hundreds of small businesses and startups since 2003. She volunteers at KBCS 91.3FM Seattle on the One World Report public affairs program as a writer, copy editor and voice talent.

A registration form, along with a updated 2009 teleclass calendar, is attached for your convenience. Please note that we must receive the registration form to reserve your spot.

The fee is $15 for members and $25 for non-members. When you register you will be sent information about how to dial in, as well as any applicable handouts from our speakers. And, as a special bonus, all registrants will receive an audio file of the class.

For those unable to attend, but want to learn what was covered, classes will be available as downloadable audio files for the same price. More information on these files will be posted on the Guild’s web site as the files become available.

Registration forms will be posted monthly for each upcoming class at www.gag.org/teleclasses.php. For more information about our teleclass series please contact the Guild office at 212.791.3400 x10, or email sales@gag.org.