This is such a long response, I thought I’d do me a favor and just make it a new post.
Follow up to a comment from the post below:
To clarify, the post says nothing about needing to get millions of readers a day to have millions of readers. That’s like saying the only sales a publisher gets are the sales it made in one day.
Quantcast tends to trend low on its numbers and shows that DC Comics.com gets about 200,000, and Marvel.com gets 1.2 million unique readers per month in the US alone.
So it is highly likely they DO have millions of readers. Neither DC nor Marvel’s numbers at Quantcast include global traffic.
I always read Quantcast with a jaundiced eye because its info about my site is way off, and it even has me linked in to WebComics World. I’m not. So I read multiple sites to get info and then average out.
7Zoom is the closest to my internal data (but today it’s way off, showing me at half my actual traffic. Go figure.)
I get about 5,000 hits a day, but that doesn’t mean I have 5,000 readers only.
I get somewhere around 200,000 hits per month.
Not every reader pops in every day.
So if I get 5,000 hits in a day, what I actually got was something like 1500-2000 readers that day. I may have a completely different set of readers the next day. My exact numbers for yesterday were 5863 hits and 1873 unique readers. The unique readers for the previous day were 1082. It is 9:35 AM on Friday, and we have had 712 readers.
My stat counter shows my unique hit count per month at a low of 38,000 and a high of 54,000. That’s misleading, because it is based solely on cookies and the way the system resets itself.
Stat counters use cookies to track info. If you are using a proxy or anonymous server, that skews data. Some systems reset info every hour, counting a unique reader who comes back as a new reader an hour later. ↓ Read the rest of this entry…
